Tourism growth and destination master plan
Summary
Eau Claire County tourism is up 4% year over year, and Altoona businesses saw a 74% jump in referrals from Visit Eau Claire's marketing. A ten-year destination master plan is underway with a firm expected to be selected in July.
At a glance
- Total mentions
- 2
- Last 30 days
- 0
Last discussed Jun 11, 2026.
Impact analysis
Tourism spending supporting local businesses grew 4% countywide in 2025.
Altoona's restaurants, shops and the Yard businesses that draw visitors.
Mentions & discussions (2)
City Council Meeting - Jun 11, 2026
Eau Claire County tourism is up 4% year over year, and Altoona businesses saw a 74% jump in referrals from Visit Eau Claire's marketing. A ten-year destination master plan is underway with a firm expected to be selected in July.
City Council Meeting - Mar 26, 2026
Visit Eau Claire reported strong year-over-year growth in Altoona web traffic and business referrals, and announced a first-ever 10-year destination master plan for the region.
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