Lockside riverfront redevelopment (100 S. Broadway block)
Summary
New Land Enterprises proposes ~200 apartments, condos and townhomes plus ~12,000 sq ft of retail on the vacant riverfront block, with a public plaza, public art, George Street extension and partial Front Street vacation. The Council approved the deal terms using TID 18 financing; the full agreement returns in June. Residents weighed in on height, traffic, parking and emergency access.
At a glance
- Total mentions
- 6
- Last 30 days
- 0
Last discussed Aug 24, 2026.
Impact analysis
About $12 million in city/TID assistance requested, repaid from new tax increment — no direct hit to your tax bill, with roughly $1 million a year in new tax revenue flowing to local governments after the TID closes.
Downtown businesses, future residents, and taxpayers once the TID closes and new value returns to the tax rolls.
Some riverfront neighbors lose views and worry about traffic and construction impacts.
Mentions & discussions (7)
Plan Commission - Aug 24, 2026
The big downtown project got waivers for compact parking ramp stalls and about 90 balconies after the developers responded to earlier council and public criticism.
Plan Commission - Jul 27, 2026
The hotel, apartments, and parking ramp at the old Shopko site should all open in August, with Wisconsin Street reopening and a combined ribbon-cutting planned.
Common Council - Jul 7, 2026
A roughly $70 million project on the west side of the 100 South Broadway block will add 173 housing units, retail space, a waterfront restaurant, public plaza, and grand staircase connecting Front Street to Broadway. The developer scaled back units and redesigned the building to match downtown's historic character after public feedback. The city is contributing land and TIF support.
De Pere considers ‘Lockside’ riverfront development proposal
De Pere considers ‘Lockside’ riverfront development proposal WBAY
Common Council - May 5, 2026
New Land Enterprises proposes ~200 apartments, condos and townhomes plus ~12,000 sq ft of retail on the vacant riverfront block, with a public plaza, public art, George Street extension and partial Front Street vacation. The Council approved the deal terms using TID 18 financing; the full agreement returns in June. Residents weighed in on height, traffic, parking and emergency access.
Common Council - Feb 18, 2026
The council hired Dark Horse Deconstruction LLC to demolish the building at 126 South Broadway Street.
Finance/Personnel Committee - Feb 10, 2026
A contract with Dark Horse Deconstruction LLC to demolish the building at 126 S. Broadway, a downtown parcel whose redevelopment could follow.
Related development
New Land Enterprises — 100 S Broadway Block Redevelopment
Adds downtown housing, retail, a waterfront restaurant, and public riverfront amenities, with 255 parking stalls exceeding code minimums and cleaner stormwater leaving the site.
Demolition services at 126 S. Broadway St.
Clearing the downtown parcel could open the site for future redevelopment.
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