2025 Housing Market Study

City housing staff member opened the presentation, recapping five years of accomplishments since the 2020 study — 50 neighborhood associations, zoning reforms, a community land trust, and 1,700-plus rental units supported by the RDA.

MSA consultant walked through the study's key data: neighboring communities may soon surpass Green Bay in population, the missing-middle gap persists, and new one-bedroom units need about $1,870 monthly rent to break even.

MSSA project manager advised the board to prioritize market-rate construction that frees up older affordable housing through 'filtering,' and highlighted the national shift toward smaller households needing one- and two-bedroom units.