Penthouse rebuild and antenna relocation at 703 W Main Street
Description
A rebuilt rooftop penthouse with relocated antennas, camouflaged with reflective film, approved after being continued from May over design concerns.
Impact summary
A cleaner rooftop in the historic district; no change to signal service expected.
Applicant
- Name
- Eileen Boland (Insight Inc. / Verizon Wireless)
- Address
- 703 W Main Street, Lake Geneva, WISee this on the map
At a glance
- Hearings
- 3
- Public comments
- 0
- Total mentions
- 3
Last vote · Plan Commission
Last discussed Jul 20, 2026.
Meeting timeline (3)
Plan Commission - Jul 20, 2026
New signage for a chocolate factory/sandwich shop was approved.
Plan Commission - Jun 15, 2026
The building's elevator penthouse will be rebuilt taller to swallow the antennas, with remaining antennas wrapped in a sky-reflecting film — a revision after commissioners balked at the earlier crenelated look.
Plan Commission - May 18, 2026
Verizon proposes raising the penthouse and camouflaging cell antennas; continued a month for drawings that bury antennas into the structure and screen rooftop gear.
Related issues (1)
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