Trolley system for Highway 50 construction parking
Summary
The council picked Dousman Transport to run shuttle service during the 2027-2028 Highway 50 reconstruction, after rejecting a late amendment for Lake Geneva Transit. Staff will now work out funding — relying mostly on Central Denison parking revenue — and negotiate a contract.
At a glance
- Total mentions
- 3
- Last 30 days
- 0
Last discussed Jun 8, 2026.
Impact analysis
Estimated around $273,990 for the two-year period, offset by parking revenue and possibly downtown sponsorships; the BID rescinded its $40,000-a-year offer.
Visitors and residents get parking alternatives and a ride downtown during two years of road construction.
General fund taxpayers bear shortfall risk if parking revenue doesn't meet the breakeven target.
Mentions & discussions (3)
Common Council - Jun 8, 2026
The council picked Dousman Transport to run shuttle service during the 2027-2028 Highway 50 reconstruction, after rejecting a late amendment for Lake Geneva Transit. Staff will now work out funding — relying mostly on Central Denison parking revenue — and negotiate a contract.
Common Council - May 26, 2026
Seven RFPs came in for a seasonal trolley during two construction seasons. The council ruled out buying trolleys itself and will hear presentations from three contractor-operated bidders, aiming to act quickly before the trolley deal with Jones expires.
Common Council - Jan 26, 2026
With Highway 50 reconstruction (starting February 2027) expected to eliminate downtown parking, the council agreed to pursue the concept of buying two trolleys for $100,000 from Jones Transport to shuttle visitors from remote lots. Operating plans, staffing (CDL drivers), insurance, and storage costs remain unresolved.
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